So the next time a salesman gives you a free gift or consultation, or makes a concession of any sort, duck. Don’t let him press your reciprocity button. The best way out, Cialdini advises, is to fight reciprocity with reciprocity. If you can reappraise the salesman’s move for what it is—an effort to exploit you—you’ll feel entitled to exploit him right back. Accept the gift or concession with a feeling of victory—you are exploiting an exploiter—not mindless obligation.
