James Martin

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But there’s nothing special about ADDIE that helps you build better “instruction.” That’s because ADDIE isn’t a design model; it’s a project management model.
James Martin
This was a revelatory point, for me. So much has been made of ADDIE that it's useful to be reminded that there's nothing magical about it. It's just a project management methodology. And, in fact, not the best of them. It's a waterfall model, which most people have moved beyond.
The Accidental Instructional Designer, 2nd Edition: Learning Design for the Digital Age
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