James Martin

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Cathy Moore asks her readers, “Why is so much e-learning so boring? Because we’re obsessed with designing information when instead we should be designing experiences. We need to focus on what people need to do, not what they need to know.”
James Martin
This is different for those of us who are IDs in higher education. For us, the very point of the design is often conveying knowledge. At the same time, we need to--and often do not--keep in mind how we're going to assess that knowledge. How will we know they know?
The Accidental Instructional Designer, 2nd Edition: Learning Design for the Digital Age
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