“Now, anthropomorphizing the bottles of wine is quite a good idea,” Ed suggested. “Animate images tend to be more memorable than inanimate images.” That advice, too, came from the Ad Herennium. The author instructs his readers to create images of “exceptional beauty or singular ugliness,” to put them into motion, and to ornament them in ways that render them more distinct. One could “disfigure them, as by introducing one stained with blood or soiled with mud or smeared with red paint,” or else proceed by “assigning certain comic effects to our images.”
