With Ed’s help, I laboriously created my own PAO system, which involved dreaming up fifty-two separate person/action/object images. To be maximally memorable, one’s images have to appeal to one’s own sense of what is colorful and interesting. Which means that a mental athlete’s stock of PAO images is a pretty good guide to the gremlins that live in someone’s subconscious: in my case, 1980s and early 1990s TV icons;