Von Foerster, like Margaret Mead and others, felt uncomfortable with the notion of information without meaning. “I wanted to call the whole of what they called information theory signal theory,” he said later, “because information was not yet there. There were ‘beep beeps’ but that was all, no information. The moment one transforms that set of signals into other signals our brain can make an understanding of, then information is born—it’s not in the beeps.”
