about how the new firm’s fit is better. In other words, talk about it in a way that is true and ethical. Or suggest that the present firm should use its own judgment, not that of another firm. What we are trying to do is improve your negotiating situation. We are trying incrementally to move people in a direction where the cost is less, the risk is less, and the ethical insult is minimal. We are not going to change thousands of years of human nature or cultural norms overnight. In the real world—where you and I live—any improvement is a plus.
