penalty, the emotion of the moment. Instead, execute and focus: what are my goals, what standards should I use, what are their needs, can I invoke any common enemies, can I form a vision of a relationship, who is their decision-maker, etc. Before you negotiate, to be sure, you will strategize and prepare. Then you will focus and execute your strategy, dispassionately. If you see a problem, you’ll take a break, reexamine your strategy, make any needed changes. Then you will go back into the negotiation and execute again. This is a powerful process. It works for the best sports teams and the
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