Greg Yates

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more fundamental is needed. What is needed is a commitment. Trust is only one way to get a commitment. Contracts, third parties, and incentives are other ways to obtain commitments. The important thing is, you need to get a commitment in the way they make commitments, not in the way you make commitments. Your word is your bond? Who cares? Is their word their bond? Don’t just assume that because you make a commitment one way, they will make a commitment the same way. You should spend as much energy on getting commitments that you are sure really commit them as you spend in setting your goals.
Getting More: How You Can Negotiate to Succeed in Work and Life
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