Greg Yates

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Larry discovered something that day that few people practice and even fewer understand enough to use consciously, consistently, and successfully. It is the notion of trading items of unequal value. All parties value things differently, and often unequally. Once you find out what they are, you can trade them. In the process, you will get what you consider valuable things for yourself. In exchange, you can give up things that have relatively little value to you.
Getting More: How You Can Negotiate to Succeed in Work and Life
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