and respond with something like, “Go jump in the lake!” Although it would be better for them to lower their prices and keep you as a customer, you made them react emotionally by flexing your power with them. Another way to frame this is to say, “I really like you guys, I’ve been buying from you for some time. But now some of your competitors are offering us more value. We’d like to stay with you. What should we do?” The same threat to leave is inherent, but you are asking for their help. How do we stay in business together? It is framed in the context of a relationship. And it opens the way
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