INTANGIBLES A key driver behind trading items of unequal value is “intangibles.” That is, things besides money that have a value to others. In business deals, for example, the parties often wind up with pretty similar monetary valuations. What usually seals the deal for one party are the things offered other than money—the intangibles—that make the overall package more valuable to the other party. It is often something of small value to one party, but which exactly fits the dream (or fear) of the other party.
