You have to know your audience. Presentation is a more important part of persuasion than most people realize. Next, you need to figure out the process that will be used to consider your proposals. This is Step 18. If criteria need to be set by which success will be measured, make sure you are involved in setting that criteria. Using the wrong criteria can hurt in achieving your goals. Step 19 focuses on commitments. It is imperative that you get a commitment from the other person or party in the way that they make commitments, as noted earlier. Otherwise, you will have just wasted your time.
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