Most people think that the negotiation is about substance: I’m a financial expert, I’m a medical doctor, I’m an environmental lawyer, I’m an energy expert, I’m a mechanic. But studies show that less than 10 percent of the reason why people reach agreement has anything to do with the substance. More than 50 percent has to do with the people—do they like each other, do they trust each other, will they hear what each other has to say? Just over a third has to do with the process they use. That is, do they decide to explore each other’s needs (rational and emotional)? Do they agree on an agenda?
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