For every important meeting you attend, find out as much about the individuals at the meeting as you can. This goes for a job interview, a meeting at work, a conference call. Do research before the meeting. Ask people. I tell my students to find out before an interview exactly who is interviewing them. Research the interviewer. What has he or she written? What are their likes and dislikes? What about the firm? What have been its biggest successes and biggest concerns? By the time a company has decided to interview you, it probably thinks you can do the job. The rest is intangibles: fit,
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