goals, that would be supported by third parties, and that creates a vision of the future. It is important to decide how to present your proposal, which is Step 17. This depends a lot on your audience. Some people need only two or three lines in an email. Others want a binder. Some want to talk it out face-to-face in a meeting. Others want a Word file. If someone has to go through your proposal in a format unfamiliar to them, it will take energy away from their focus on the proposal. They will become less interested sooner. They may dismiss it for reasons that have nothing to do with the
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