THE PERCEPTION GAP This is a much more serious problem than most people think it is. They are not disagreeing with you because they’re stubborn or stupid or unreasonable. They are disagreeing with you because what you see so clearly is not there for them at all. It’s never been there. So in order to persuade them, you have to know exactly what the pictures in their heads are. And then you have to paint them an entire alternative universe, one brushstroke at a time. If you don’t do that, they will fight you for a thousand years. Often, the things you hold so firmly and dearly are invisible to
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