It also gives you a chance to package, or frame, information in ways that put things in perspective: “As I understand it, you like our products better than theirs but you are still buying theirs.” Or “I got the highest rating in the department but I’m not getting a bonus, while others have. Is my understanding right?” Or “You’re saying, son, that even though you got Bs and Cs on your report card, you still believe you can get into an Ivy League school? How so?”

