Greg Yates

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In the six years that we dealt with them, they never broke any term of the agreement. Did I trust them? I didn’t even know them! So here is a key. In the absence of trust, you need a mechanical substitute to give them an incentive not to cheat. It can be a monetary structure as above. It can be money in escrow or potential negative opinions by third parties. It can be the net present value of future profits from the deal.
Getting More: How You Can Negotiate to Succeed in Work and Life
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