Mike Jungbluth

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Removing too much friction also can be a mistake because, as studies of everything from military boot camps to assembling IKEA products show, “labor leads to love.” The harder we humans work at something, and the more we suffer, the more we come to value it (independent of its objective value) because of our need to justify all that work to ourselves and others.
The Friction Project: How Smart Leaders Make the Right Things Easier and the Wrong Things Harder
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