psychologist Dean Keith Simonton documents, the most creative people don’t succeed at a higher rate than others. Renowned geniuses including Picasso, da Vinci, and physicist Richard Feynman had far more successes and failures than their unheralded colleagues. In every occupation Simonton studied, from composers, artists, and poets to inventors and scientists, the story is the same: “The most successful creators tend to be those with the most failures!”

