HOOK – Ah, le hook! This is the encapsulation of a movie, be it displayed on the poster or in the logline, which grabs your attention and makes you want to run, not walk, to the theatre. And when mentioned in Variety, it is the thing that makes you hit yourself on the head and say: “Why didn’t I think of that?” Like Proust’s madeleine, the hook must blossom in your mind with possibility and “hook” you into wanting more — thus the name. It is a simple mental picture that promises fun and gives you enough of a peek into the storyline that you can see the potential. A good hook is gold for this
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