And anyway, why does any advertiser give us an ad?’ Tatarsky shrugged. ‘No, go on, tell me.’ ‘To sell product.’ ‘That’s in America - to sell product.’ ‘Then so he can feel like a big-shot.’ ‘That was three years ago,’ Khanin said in a didactic tone. ‘Things are different now. Nowadays the client wants to show the big guys who keep a careful eye on what’s happening on screen and in real life that he can simply flush a million dollars down the tubes; and for that, the worse his advert is, the better.
