an Idea Lab helps its members stay high up on the Ladder. No one thinks like pure top-rung Scientists all the time. More often, after a brief stint on the top rung during an especially lucid and humble period, we start to like the new epiphanies we gleaned up there a little too much, and we quickly drop down to the Sports Fan rung. And that’s okay. It might even be optimal to be a little over-confident in our intellectual lives. Rooting for our ideas—a new philosophy, a new lifestyle choice, a new business strategy—allows us to really give them a try, somewhat liberated from the constant “but
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