In the 2020 documentary The Social Dilemma, computer scientist Jaron Lanier uses Wikipedia as an example to highlight the craziness of this situation: When you go to a [Wikipedia] page, you’re seeing the same thing as other people. So it’s one of the few things online that we at least hold in common. Now, just imagine for a second that Wikipedia said, “We’re gonna give each person a different customized definition, and we’re gonna be paid by people for that.” So, Wikipedia would be spying on you. Wikipedia would calculate, “What’s the thing I can do to get this person to change a little bit on
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