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Steven Deobald
Jul 22, 2019 rated it it was ok
If you want to read this, you already know everything Ries has to say. His example of creating a time-sink video game demonstrates precisely what is wrong with the industry as meaning, value, and ethics are tossed to the side or contorted until they are simply unrecognizable.

Ries isn't wrong about anything he says in the book. But most of what he says is a waste of your time.
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Aatithya
Aug 11, 2020 marked it as entrepreneurship
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Oct 04, 2020 is currently reading it
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Jun 23, 2021 rated it really liked it
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