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Henry Ford build a rubber plantation and community in the Amazon. He wanted to be in total control of all aspects of life there--even though he never visited it. He made his managers who oversaw the settlement abide by his rules. He had rules like: only brown rice is to be served in the cafeteria. (Because he thought it was healthier, never mind what the native people actually wanted. He was trying to build a replica of his version of an efficient, clean, moral American community and workplace i
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This was not a great book to read. While it is interesting to learn about Henry Ford you really don't understand the drive. When reading this you don't understand why he kept throwing good money at something that isn't going to succeed. He also seemed to trust the wrong people. Ford is the central theme, but the book seems to wander from here to there and back again. I think I would have rather read a biography on Henry Ford.
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