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I happened to be reading this at the same time I was reading The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It . This turned out to be an interesting coincidence, because Godin references the Gerber book. Actually he seems to indicate E-Myth as an example of modern commerce de-humanizing works.
Reading both side-by-side gives a really interesting perspective, that would be worth a longer discussion since both these books are very influential. The really short com ...more
Reading both side-by-side gives a really interesting perspective, that would be worth a longer discussion since both these books are very influential. The really short com ...more
