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I won this book through Goodreads First Reads giveaways. Though I have not attempted to startup my own business yet, I found this book to be a short and interesting chronicle of the process of starting up a website business similar to Groupon. It was an extremely quick read; I read most of the book during my lunch break at work. I appreciated the author's candor about his excitement, frustration and learning curve for beginning this new business. You can feel his exuberance and zest for starting
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