From the Bookshelf of Practical Service Design

Interviewing Users: How to Uncover Compelling Insights
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Interviewing skills are critical for Service Design research. This is a great read to make sure your skil…more

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Dave
Nov 21, 2013 rated it really liked it
Fundamental principles and techniques in qualitative research interviewing, interwoven with anecdotes from the author and other established researchers. Portigal lays out a general framework for interviewing, and discusses planning, conducting, documenting, evaluating, and reporting the interview.

While usability studies, ethnographic observations, and other members of the qualitative family aren't necessarily interviews, the book illuminates a sensible and effective research mindset for any for
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