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What Members Thought
The authors tell an encouraging and interesting story about our approach to product development and use today. One where the product 'lifecycle' is from 'cradle' to 'grave' - a product is made and when it dies it goes 'away.' They give lots of good examples of a) why that is a bad thing and b) how we can do it better by opting for a cradle to cradle mentality.
What I liked most about this book was how they peeled apart the subtle metaphors that strongly affect our outlook today for products. Thin ...more
What I liked most about this book was how they peeled apart the subtle metaphors that strongly affect our outlook today for products. Thin ...more
Dec 06, 2012
Wawa
marked it as to-read
