
I learned of the meaning of "disinterest", and how it contributes to the user's ethos. In Chapter Eight, Heinrichs states, "Caring, or 'disinterest,' the appearance of having only the best interest of your audience at heart-even to the point of sacrificing for the good of the others" (Heinrichs 80). Before reading this book, I thought the word meant to simply show no care for an item or idea. With the author's definition, I realize that it rather means to show no care for your own needs but for others. By showing that you care, you are able to gain the audience's trust.

This is true with persuasion. When attempting to get someone to agree with you, you don't want to confront them and tell them that they are incorrect right away. You need to find their point and realize what they want to say is right, or what so ever. After agreeing with them is when you explain your opinions or thoughts. However, you have to make sure it sounds more reasonable than your audience's, or else you're probably going to get more deep into a conversation you want to end. Like what Ethan said above me, logic, context, and benefits will most likely express the best parts of your argument. If they agree with you, you've won. If they see what you're getting at, but attempt to back their interests even further, you've lost their attention and the argument.

I agree with Heinrich's take. Seduction shouldn't just be associated with attempting a partner to go to bed with you. The author states that "seduction is manipulation." I bet all of us already knew that, but Heinrich connects it with other everyday subjects. He was "seduced" by a cars salesman, but it was because of the way the salesman "manipulated" Heinrich into wanting the car. This is not at all sexual. He was not seduced by the man himself, but the man's use of rhetoric.