Jack’s Comments (group member since Aug 17, 2016)

Jack’s comments from the The UX Workshop Bookshelf group.

hiya programmers, hackers, and entrepreneurs

I am a somewhat odd choice of person to have penned a book on online marketing. My academic background is in law, which I read at Oxford, and I spent my first few professional years working as a computer programmer. But I believe the modes of thinking I picked up in these two disciplines caused me to approach, structure, and explain the online marketing domain in a fresh way compared to another author who has always focused on marketing and marketing alone.

Entreprenerd is a book for nerdy types about the modern state of online marketing, based off my six years running a niche web-publishing company and my time chairing a "growth hacker" group in Berlin. Among the members of this group were some ex-Googlers, a consultant doing conversion optimisation for Amazon Audible, an AdWords guy for Goldman Sachs, a 24-year old Serbian man making $100,000 a month selling e-books on Tinder dating, a top-10 bestselling author in Germany, and the heads of marketing for Delivery Hero and Research Gate. I gathered all their strategies and techniques and out came this book.

You can read the book's table of contents and preview chapters on my personal website: https://www.jackkinsella.ie/books/ent...

Anyway, I would like to offer you all free copies of my book in the hope of getting some initial attention and early readers.

If you'd like a free copy (digital only), just shoot me a message in the next month or so.

Warm Wishes,
Jack Kinsella