21 books
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1 voter
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The narrative illusion introduces a “mind virus”, which is a syntactical contagion that spreads through communicative vectors and colonizes the cognitive biases of the targeted individual’s psychology, thus transforming the mental processes of that target.
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The underlying ideology within social media is not to enhance choice or agency, but rather to narrow, filter, and reduce choice to benefit creators and advertisers. Social media herds the citizenry into surveilled spaces where the architects can track and classify them and use this understanding to influence their behavior. If democracy and capitalism are based on accessible information and free choice, what we are witnessing is their subversion from the inside.
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― Mindf*ck: Cambridge Analytica and the Plot to Break America
― Mindf*ck: Cambridge Analytica and the Plot to Break America
