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A great pollster may have an ideology, but they must divorce it from his or her analysis or raw polling data. That is never to say a poll should cause a candidate to change a heartfelt position. Rather, it is a question of emphasis and deemphasis that must be examined.
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― Stone's Rules: How to Win at Politics, Business, and Style
― Stone's Rules: How to Win at Politics, Business, and Style
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But let us imagine what we would think of opinion polls if the questions came in pairs, indicating what people “believe” and what they “know” about the subject. If I may make up some figures, let us suppose we read the following: “The latest poll indicates that 72 percent of the American public believes we should withdraw economic aid from Nicaragua. Of those who expressed this opinion, 28 percent thought Nicaragua was in central Asia, 18 percent thought it was an island near New Zealand, and 27
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― Technopoly: The Surrender of Culture to Technology
― Technopoly: The Surrender of Culture to Technology
















