Polling


Strength in Numbers: How Polls Work and Why We Need Them
Where Did You Get This Number?: A Pollster's Guide to Making Sense of the World
The Oxford Handbook of Polling and Survey Methods (Oxford Handbooks)
Arab Voices: What They Are Saying to Us, and Why it Matters
The Edward Bernays Reader: From Propaganda to the Engineering of Consent
Politics On the Edge: A Memoir From Within
Fight
Lost in a Gallup: Polling Failure in U.S. Presidential Elections
Numbered Voices: How Opinion Polling Has Shaped American Politics (American Politics and Political Economy Series)
The Averaged American: Surveys, Citizens, and the Making of a Mass Public
Broken Heartlands: A Journey Through Labour's Lost England
The 1989 Gallup Poll: Public Opinion (Gallup Polls Annual (rl))
The Opinion Makers: An Insider Exposes the Truth Behind the Polls
Lyndon Johnson and the American Dream
Left Out: The Inside Story of Labour Under Corbyn
A great pollster may have an ideology, but they must divorce it from his or her analysis or raw polling data. That is never to say a poll should cause a candidate to change a heartfelt position. Rather, it is a question of emphasis and deemphasis that must be examined.
Roger Stone, Stone's Rules: How to Win at Politics, Business, and Style

Neil Postman
But let us imagine what we would think of opinion polls if the questions came in pairs, indicating what people “believe” and what they “know” about the subject. If I may make up some figures, let us suppose we read the following: “The latest poll indicates that 72 percent of the American public believes we should withdraw economic aid from Nicaragua. Of those who expressed this opinion, 28 percent thought Nicaragua was in central Asia, 18 percent thought it was an island near New Zealand, and 27 ...more
Neil Postman, Technopoly: The Surrender of Culture to Technology

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