“
I bought you something" Willows blurts out.
"You bought...What?"
Willow closes her eyes for a second. She's a little surprised she's going to give it to him after all, but there's no going back now. She has to.
"At the bookstore." She reaches into her bag again, and pushes the package across the table towards him.
Guy takes the book out of the bag slowly, Willow waits for him to look disappointed, to look confused that she would buy him such a battered, old-
"I love it when used books have not
...more
”
― Willow
― Willow
“
Personalization without validation feels hollow. It may get clicks. But it won’t move decisions.
”
― The Validation Economy: In the Age of AI, B2B Marketers Stay Indispensable by Doing What AI Can't
― The Validation Economy: In the Age of AI, B2B Marketers Stay Indispensable by Doing What AI Can't

















