131 books
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33 voters
Optics
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Expect more than just the studies have shown marketing claims.
Dig deeper to see if there is any true validity and authority… or if it is just another hype claim.
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Are the ingredients of your story coming from an all natural narrative? Or is the majority of your story packed with artificial fillers of false hype, excessive claims, other peoples authority and copycat marketing? Consider giving your audience and potential audience something authentic and natural to digest.
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