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An athlete like Lionel Messi has a significant impact on Argentina's soft power on the global stage because he's able to use his talent and success on the soccer field to promote positive perceptions of Argentina to the rest of the world. His skills and success on the soccer field have helped to draw international attention to Argentina, which is not as well-known as some of its South American neighbours like Brazil.
Messi's accomplishments, which include numerous individual awards and titles,
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