28 books
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4 voters
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Don’t dismiss the show hotel just because it might charge full price. Staying at a cheaper hotel miles away means spending extra on transportation and wasting time traveling back and forth. Walking to the convention center from a 'more expensive' hotel nearby enables you to save money in the end and keeps your schedule on track.
...more
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― Trade Show 411: The Essential Guide to Exhibiting Like a Pro
― Trade Show 411: The Essential Guide to Exhibiting Like a Pro
“
Is it better for an exhibitor to buy a booth or rent it? That depends. Here are 3 key questions to ask:
– Will you exhibit at more than one show at a time?
– Will your booth footprint vary significantly from show to show?
– Will you make major changes to your marketing, branding, or product line in the next year?
”
― Trade Show 411: The Essential Guide to Exhibiting Like a Pro
― Trade Show 411: The Essential Guide to Exhibiting Like a Pro
