Consumer Behavior Reading List


The Wealthy Freelancer
Why People Buy Things They Don't Need: Understanding and Predicting Consumer Behavior
The Mirror Test: Is Your Business Really Breathing?
The Wisdom of Bees: What the Hive Can Teach Business about Leadership, Efficiency, and Growth
In Search of the Obvious: The Antidote for Today's Marketing Mess
The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do
Why We Buy: The Science of Shopping
Treasure Hunt: Inside the Mind of the New Consumer
The Consultant's Calling: Bringing Who You Are to What You Do
Hot Button Marketing: Push the Emotional Buttons That Get People to Buy