Choice Architecture


Nudge: Improving Decisions About Health, Wealth, and Happiness
Misbehaving: The Making of Behavioral Economics
The Paradox of Choice: Why More Is Less
Predictably Irrational: The Hidden Forces That Shape Our Decisions
The Art of Clear Thinking: A Stealth Fighter Pilot's Timeless Rules for Making Tough Decisions
No Rules Rules: Netflix and the Culture of Reinvention
Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones
Thinking, Fast and Slow
Think Big: Take Small Steps and Build the Future You Want
Actionable Gamification: Beyond Points, Badges, and Leaderboards
The Velvet Rope Economy: How Inequality Became Big Business
Mindware: Tools for Smart Thinking
The Undoing Project: A Friendship That Changed Our Minds
Hooked: How to Build Habit-Forming Products
Influence: The Psychology of Persuasion
Paul Gibbons
Behaviorism was a busted flush, but neo-behaviorist theories, especially choice architecture, achieve behavioral change without coercion or the downsides of carrots and sticks.
Paul Gibbons, The Science of Successful Organizational Change: How Leaders Set Strategy, Change Behavior, and Create an Agile Culture

Paul Gibbons
The key to behavioral change is to pass behavioral control to the environment.
Paul Gibbons, The Science of Successful Organizational Change: How Leaders Set Strategy, Change Behavior, and Create an Agile Culture

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