David Roseberry

“In fact, there is greater difference within the categories of men and women than there is between men and women as groups. For example, this graph shows difference in science ability:45”
― Nancy R. Pearcey, The Toxic War on Masculinity: How Christianity Reconciles the Sexes

“Remember: everything is the way it is because somebody changed the way it was.”
― Category Pirates, Snow Leopard: How Legendary Writers Create A Category Of One

“We hear marketers say all the time: “Build a personal brand! Get people to fall in love with YOU! Then, people will buy anything and everything you create!” No, they won’t. For example, Billie Eilish is one of the biggest music stars in the world. She has millions and millions of fans and followers. And in 2019 she published a book (called Billie Eilish—”People love you!!!”) and it was a massive flop. Nobody bought it. What readers, listeners, viewers, and potential customers want isn’t you. It’s your category. The reason readers keep buying more Ryan Holiday books is because he keeps writing books about Stoicism, and his readers are obsessed with [category] Stoicism. Celebrities, on the other hand, typically write one book. And that book is titled their name. And it never sells. And then they don’t write any other books—because people don’t want more of “them.”
― Category Pirates, Snow Leopard: How Legendary Writers Create A Category Of One

“Everything Is The Way It Is Because Someone Changed The Way It Was”
― Category Pirates, Snow Leopard: How Legendary Writers Create A Category Of One