I completely (and respectfully) disagree. I remember that phrase from After You bothered me when I read it, because Will didn't choose to dye because he didn't love her enough, but because he couldn't live with his current life and didn't want to tie her to that life. My favorite quote from After You is when Mr Traynor says "my son was all about living"
Will did love her I believe, what he and Louisa had together was something special for both of them. Although he never said I love yo to her the love was there between them or so it seemed
My favorite quote from After You is when Mr Traynor says "my son was all about living"