Questions About Words That Work: It's Not What You Say, It's What People Hear

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Answered Questions (1)

From what situation do Luntz's examples come?

Elizabeth Burton Mainly from his work with the Republican Party as they launched their campaign to win over Middle America. As a beginning textbook for those who want …moreMainly from his work with the Republican Party as they launched their campaign to win over Middle America. As a beginning textbook for those who want to be able to weed out corporate media propaganda, it's excellent.(less)

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Unanswered Questions (1)

Hey Jason, what was good about this book that made you give it 4 stars? Also, is it a 'read the whole book', read half, skim half? Do tell.

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