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Business adventures

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by John Brooks

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Answered Questions (2)

What's up with "coöperate" always being spelled like that!? It's driving me nuts every time I see it in this damn book!! Umlaut, diaeresis, I DON'T CARE, it shouldn't be in a book published in 2014! I'm sure New Yorker had some stupid style rules back in the 50s & 60s. But it's ridiculous that wasn't edited out for the 2014 edition. It just comes across as pretentious, unnecessary and DISTRACTING as hell.
Reyner Banham The New Yorker still uses diaeresis over most dipthongs. It's intended to indicate that the second vowel forms a second syllable. And it's tradition. …moreThe New Yorker still uses diaeresis over most dipthongs. It's intended to indicate that the second vowel forms a second syllable. And it's tradition. I, for one, kind of like it.(less)
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Umair ALI [Business Adventures] is a collection of Brooks’s New Yorker essays about why various companies succeeded or failed. The essay titled “Xerox Xerox Xer…more[Business Adventures] is a collection of Brooks’s New Yorker essays about why various companies succeeded or failed. The essay titled “Xerox Xerox Xerox Xerox” should win an award for most clever chapter name, and the lessons inside the book are even better. I took inspiration from it while running Microsoft.

Bill GATES(less)
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