Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys (The R&L Series in Mass Communication)

Reader Q&A

To ask other readers questions about Why It Sells, please sign up.

Unanswered Questions

About Goodreads Q&A

Ask and answer questions about books!

You can pose questions to the Goodreads community with Reader Q&A, or ask your favorite author a question with Ask the Author.

See Featured Authors Answering Questions

Learn more