The Cost of Art

I'm in the process of transferring my studio from Foreclosure House to New Adventure Duplex, so my rate of productivity will probably slow down some in the next few weeks, but I'll definitely be listing new NOLA Crosses on PZBART this evening. Also a very Joseph Cornell-inspired piece called "Earth, Sky, Sea."

I've been thinking and reading about how to price art. Some people tell me that I'm underpricing mine, and I do like to keep my pieces affordable, but it's still rare for me to sell any of the pieces that cost $100 or over. I seldom even get lower offers on them, though that may have to do with Etsy's lack of a best offer option. The $100+ pieces are priced that high because they were labor-intensive to make, or because I like them enough that I'm unwilling to let them go for less, or both. Materials are rarely a big factor in pricing, as I like to use a lot of found objects and inexpensive odds and ends -- as I was writing that last paragraph, Grey came in from a trip to Home Depot and brought me three packs of zinc lock washers, which cost $1.18 for a pack of 18 and will adorn countless NOLA Crosses.

Crossposted at Dreamwidth. Comment here or there, as you will.
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Published on February 24, 2013 12:11
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message 1: by Russell (new)

Russell Lester NEVER feel like you are overpricing your art, the fact is that most people feel like they are buying something that they could have done if its not outrageously priced, or as an alternative you can always have an original piece priced at "X$" and a series of replicas that are more inexpensively done with less detail or whatever, I remember that in the San Francisco Art Institute a huge portion of the curriculum was about how to market your art, which unfortunately was part of the reason that every day on the way to my first class I would have to stop and vomit violently for awhile, which in the end is probably why I blew off the opportunity to go there on a full scholarship, which might sound like bragging, but if it is its only about how dumb I was to miss that chance.... and the I'm dumber that so and so game is one I'm all to afraid I could win if I wanted to so. Oh . What was I saying? Right.

Price your art the price you think it deserves based on the way it make you feel, always make sure you at to that the cost of the materials and I don't know say you bump the price up every month by some percentage after all not only are you an authentic modern romantic artist you have to consider the price of storing it for the person who is meant to buy it. You can always come down on a price but if someone is interested its not easy to talk the price up. I actually just sent you another comment about selling art, I have a number of potential contacts for you in that area, A art glass painting , shes not a gallery owner shes more of a well I don't know , manager/sales rep/collection agent?, and dozens of people in the SF goth scene including my old partners with whom I started Death Guild, which is turning 20 this year and might be a great event to sell art at.

I would be thrilled to do whatever I could to increase your art and ideas / perspectives exposure to the world. russ_lester@yahoo.com


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