Exploiting You: Let’s Talk Newsletters
So Mollie and Bob think it’s time I started sending out newsletters again, and I’m okay with that as long as I’m not annoying people. And you all are the people I’d least like to annoy so . . .
What would you want to see in a newsletter from me? Let’s be Frank and Honest here (I think I just discovered a new business for Rocky Start: Frank and Honest Skidmeyer’s Dollar Store). This newsletter is for marketing. It is to get people to buy books, preferably ones with my name on them. The major goal is to take your money. So I should at least be giving you something back, right?
What I’m afraid of is being seen as pushy and annoying. (Another business? No.) So the next question is What would you NOT like to see in a newsletter from me?
I told Mollie we’d have to add some fun stuff to it even though we’d keep it very short. What kind of stuff would be Short, Fun, and Not Annoying?
Finally, I’m supposed to look at other author’s newsletters. (Mollie runs a tight ship full of research.) Are there any author newsletters you enjoy that I should look at?
And as always, I thank you for your Support and Feedback (definitely a gift and not a business).
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I don't like hard sales pitches. I like knowing when something is being sold, and, even better, when something is sold at a discount. I appreciate, but don't need, recipes. I like things the author does that reflect his/her personality.
I don't want a travelogue, even if it's to something special, like the KY Derby. (It makes me wish I were there.) But if something unique happens on the trip, I'd like to know that. (But don't tell me or show me pictures of your dinner on the Orient Express! Or how those bathrooms compare to somewhere else! TMI.)
As long as it’s in your voice, it will be entertaining for me!
I don't always read blogs, since I don't have the Internet (I know, right??), so maybe highlights of little things you think we'd be interested in.
Some newsletters I enjoy are Dakota Cassidy's, Erica Ridley's, and Danielle Garrett's.
I can't think of anything I wouldn't like in a newsletter. As long as it has your personality in it, that's what counts.