Why rewarding round numbers on social media is stupid.

I'm going to diverge from beer for a moment because everybody on the internet needs to hear – read… whatever – this. This tweet, or Facebook posting. I see it every day:



OMG! Just 10 more followers and we have 1,000! We're like totally going to give away a SOMETHING AWESOME to our 1,000th follower! Tell your friends! Will you be the lucky one!?!?!?11?3FCtrl-H

No. I won't. You know why? Because I already follow you. And thank you so much for acknowledging that by giving a SOMETHING...