When I was a kid, I loved Enid Blyton's Famous Five series but she was not approved of. Yet she got kids reading. Other authors have faced the same thing, most notably J.K.Rowling.
For me it is the getting people reading that matters most. I've never understood the snobbery against comics and comic books either.
Whatever you read, it's vital you enjoy it. Else what's the point? Even books designed to educate rather than entertain need something to ensure readers don't switch off.
Proper reading for me is when a book, story or article grips me enough to make me keep reading.